The Ask

Ole Smoky Distillery boasts a massive portfolio of moonshine, whiskey and canned cocktails with a focus on flavor experimentation and Southern charm. Our team managed paid campaigns across Facebook, Instagram, YouTube and Pinterest, in addition to organic social content, influencer campaigns, new product launches, and event content capture.

 

As Art Director, my role was to orchestrate the visual direction, messaging and product priorities and to manage designers, copywriters and videographers as they executed creative deliverables.​

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The Result

While working with our team, Ole Smoky Distillery expanded its reach from the Smoky Mountains to every U.S. region. Its cult-like following continues to grow as they produce dozens of new products each year.