MAPCO hired my team to develop a rewards program for fans of the Nashville Predators hockey team. Our deliverables included in-arena digital screens, a stoppage time game, social media ads, and an outdoor mural for the Nashville store locations.

 

As Art Director, I led the visual direction of the entire campaign and collaborated closely with the Designer, Spencer Hollingsworth, to bring it to life. Out of three visual directions we presented, the client chose this energetic look that was inspired by retro neon signage.