The Ask

Following a recent brand refresh, Full Blues needed to translate their look and feel to social media and promote their end-of-season blueberry sales.

 

As both Art Director and Designer, I conceptualized and designed paid social ads and explored new ways to expand the visual brand. I love how the gorgeous blueberries pair so well with this soft, dreamy aesthetic. 

​

The Result

Full Blues sold out of every last blueberry two weeks before their berry season ended! In addition, they saw a significant increase in engagement and followers across Instagram and Facebook.