Freshpet
Amidst the rising number of brands in the dog food market, Freshpet needed to replenish their library of evergreen social media ads. The campaign revolved around Freshpet's key benefits (i.e. picky eater approved) and core messaging ("it's not dog food, it's food food").
My role as Art Director was to oversee the creative process for pre-production and post-production. In coordination with the Creative Director and Producer, I led our team brainstorms, developed ad concepts and storyboards, oversaw set styling and prop sourcing, collaborated heavily with the post-production video editor to produce all the video and GIF deliverables, and designed all the static ads.
Role: Art Director & Designer
Agency: Digital Surgeons
Deliverables: static, stop-motion, and video content for paid social
Pre-Production for Freshpet
This shoot required an extreme level of planning (props, wardrobe, talent, storyboards, etc.) to allow for day-of surprises! Working with both dog & human talent posed a unique challenge, but the resulting visuals successfully captured the brand's key message of "mealtime madness" within Freshpet's clean, bright aesthetic.
