Bojangles
PROJECT: Eau de Bo Campaign
ROLE: Art Director & Designer
The Eau de Bo campaign hinged on the question "What if we could bottle up the scent of nostalgia?" This 15-second cutdown played across YouTube, Instagram, Facebook, Twitter, TikTok, and Snapchat to promote Bojangles' 8-piece family meal.
As Art Director on set, my role was to oversee the look and feel of this production. From sourcing props to managing talent, I wore many hats to help bring our team's vision to life and developed a rather strong fried chicken craving along the way. In post-production, I designed the video supers for the video cutdowns and created social content to support the campaign.
On set with Bojangles
I had so much fun art directing this video including set design, prop design and wardrobe. I loved collaborating with the Director, Food Stylist, and Hair & Makeup Artist to make a million tiny decisions come together on production day.
