Dr Teal's
While other beauty and self care brands began to rise in TikTok fame, Dr Teal's realized they needed to develop a larger social presence to stay ahead of the competition.
As Art Director, my role was to lead the creative team as we launched an organic content strategy across TikTok and Instagram Reels. I conceptualized social content, oversaw content execution, tracked trends and signals, and directed photo/video shoots. I also jumped in as a Content Creator to film and edit videos for TikTok and Instagram.
We successfully increased social engagement, positioned Dr Teal's favorably in the fast-paced trenches of TikTok and developed a consistent look and feel for photo and video content. In the first year, Dr Teal's gained 25k TikTok followers and over 18k Instagram followers. The total engagement on TikTok increased by 3,101% and video views increased by 3,524% over average.
Role: Art Director & Content Creator
Agency: The Sasha Group
Deliverables: product photos, social media content, custom icons, visual identity guidelines
On set with Dr Teal's
I planned and directed dozens of Dr Teal's photo and video shoots to capture content for organic social media content, paid ads and retailer websites. My role on set spanned from perfectly swirling sugar scrubs to orchestrating a team of photographers, producers, art assistants, grips and models in tiny bathroom spaces.
