The Fresh Market set their eyes on a new target demographic to frequent their specialty stores: health conscious millennials on-the-go. And they hired our team to populate their TikTok feed and reach these shoppers.

 

From capturing the meditative in-store experience (complete with classical music playing at all hours) to showcasing the store's most popular items, we produced a wide range of video content that brought relatability to The Fresh Market brand. As the Art Director for this account, I wanted our content to feel authentic and light-hearted and to make it easy for viewers to imagine themselves within each scenario.

 

Click on the thumbnails below to watch in TikTok.