Bojangles
During my time working with Bojangles, our team led social media campaigns that spanned everything from limited-time menu launches to large-scale brand initiatives. We introduced new offerings like the Mountain Dew Southern Shock and Nashville’s exclusive cheddar biscuits, and celebrated regional pride through special edition SEC football Bo Boxes.
As Art Director and Designer, I was responsible for executing the visual side of our social strategy. After concepting, planning, and producing content with the team, I handled the full design rollout - translating ideas and shoots into cohesive visual systems that worked across every platform. From real-time trend-driven posts to full campaign ecosystems, my work ensured every asset reflected Bojangles’ growing creative voice.
The result was a lasting impact on the brand’s marketing approach. Over the course of a year, Bojangles built out its own in-house creative team, directly inspired by the systems, roles, and processes our agency developed. What started as an external partnership evolved into a foundation for their future marketing success.
Role: Art Director & Designer
Agency: The Sasha Group
Campaigns: Nashville's Exclusive Menu, Mountain Dew Southern Shock, Limited Edition SEC Bo Boxes, Bojangles Superfans, Eau de Bo
NASHVILLE'S EXCLUSIVE MENU
MOUNTAIN DEW SOUTHERN SHOCK
LIMITED EDITION SEC BO BOXES
BOJANGLES SUPER-FANS
EAU DE BO: SCENT-BASED CAMPAIGN
On set with Bojangles
From styling mac n cheese for close-ups shots to staging sunny cookouts in the dead of winter, my time on set with Bojangles was truly unforgettable. Every shoot was entirely unique and challenged me in new ways. Our locations included indoor sets, snow-covered forests, actively-operational Bojangles kitchens, and the streets of downtown Nashville.
