Cannabist is a national cannabis dispensary with the mission to elevate cannabis and introduce people to a higher experience. My team's job was to launch the brand's new look & feel, drive awareness and cultivate loyalty, and deliver a 360 campaign with a 6-12 month lifespan.

 

I worked closely with the Creative Director and copywriters to develop and pitch an extensive strategy with cohesive messaging. Our execution ideas included social content, OOH placements, commercial scripts, pop-ups and events, and partnerships with Netflix and Masterclass.

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A few of my favorite messaging lines were:

Keep on our grass.

No drugs. Just weed.

We're all a little high-curious.

Start your journey to a higher experience.