Classix is the cannabis brand for music lovers, dad joke aficionados and anyone who's cried over a scratched CD. My role as Art Director was to conceptualize strategic, platform-native content for Instagram, Facebook and YouTube Shorts, and to direct team of content creators and copywriters as they executed content. Additionally, I produced a range of brand illustrations to support Classix's brand identity.

 

The results? We successfully gained a dedicated fanbase and established guardrails for Classix's voice and look on social media. This work for Classix on was featured in the 2022 Clio Cannabis Awards for our stand-out brand identity and social content execution. Read the full article here!

 

Click on the vertical video thumbnails below to watch in Instagram Reels. Check out more content at @classixbrand