Chatt-Town Veterinary Care is a locally-owned, open-concept practice that values collaboration, transparency, and innovative vetcare. In the midst of transforming an 1800s industrial building in one of the oldest neighborhoods in the city, founder Dr. Courtney Lewis partnered with me to develop Chatt-Town’s brand identity.

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This project began with brand strategy – articulating who Chatt-Town is, what they do, how they do it, and what type of pet parents the practice is for. I led a series of discovery workshops from which I developed the mission, vision, values, and customer personas.

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Next, I developed the visual identity – intended to feel at home in its historic neighborhood and set apart from corporate veterinary medicine. I designed a library of logos, badges and icons to create a brand system that could function in any application. In addition to the logos, I created a color palette, typography recommendations, social content, and plenty of apparel mockups.

 

The resulting identity system is cohesive, full of character, and rooted in the brand's mission and core audience – ready to bring Chatt-Town’s story to life across every platform and touchpoint.