Cetera is a pharmaceutical company dedicated to connecting research to resources. Unable to concisely articulate their company's many services and abilities, this client needed our team to conceptualize and execute an explainer video that could be used across their website, social channels and conferences to introduce prospective partners and investors to Certara. 

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As the Designer on this project, I played an active role in the entire creative process including participating in brainstorms, writing video concepts, and developing the visual direction. Additionally, I developed several pieces of social content using the brand guidelines and illustrations from the final video.