Bwell4ever

Bwell4ever is a Chattanooga-based health and wellness clinic offering a more personalized, proactive alternative to the typical primary care experience. They had the services, expertise, and client experience to compete with premium wellness practices, but their visual identity didn’t reflect it. 

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My goal was to build a visual identity that could scale - not just a logo, but a full system that could live across print, digital, and in-clinic touchpoints. It needed to articulate the feel of the business, appeal to their ideal client, and compete within the high-end wellness market.

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After discussing the clinic's vision with Bwell4ever's owner and team, I provided several creative directions for the brand identity. From there, they decided on the final look & feel - clean, serene, welcoming, and grounded in both science and nature. I delivered a primary logo and variations, color palette, custom icons for each service, typography recommendations, and mockups to capture the overall look & feel.

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Bwell4ever now has a brand identity that matches their client experience, resulting in more confidence and clarity to market themselves at the level they’ve always operated. Having a cohesive brand identity has also created ease around new marketing and educations materials, which I've provided ongoing design support and guidance for.

bwell4ever.org
Chattanooga, TN

Deliverables: primary logo & variations, color palette, custom icons, typography, ongoing design support