During my time working with Bojangles, our team led social media campaigns that spanned everything from limited-time menu launches to large-scale brand initiatives. We introduced new offerings like the Mountain Dew Southern Shock and Nashville’s exclusive cheddar biscuits, and celebrated regional pride through special edition SEC football Bo Boxes. 

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As Art Director and Designer, I was responsible for executing the visual side of our social strategy. After concepting, planning, and producing content with the team, I handled the full design rollout - translating ideas and shoots into cohesive visual systems that worked across every platform. From real-time trend-driven posts to full campaign ecosystems, my work ensured every asset reflected Bojangles’ growing creative voice.

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The result was a lasting impact on the brand’s marketing approach. Over the course of a year, Bojangles built out its own in-house creative team, directly inspired by the systems, roles, and processes our agency developed. What started as an external partnership evolved into a foundation for their future marketing success.